In the context ofdigital transformationbecoming a necessary requirement in socio-economic development, the application ofmodern technologyinmanaging and promoting OCOP productsis seen as a strategic direction to help localities enhance value and competitiveness. InNghe An, the solution ofdigitizing OCOP using smart 3D/360 technologywith the support ofStar Globalis opening up a new, effective, and sustainable approach for the province's characteristic products inthe digital space.
On the afternoon of January 13,the Department of Science and Technology of Nghe Anorganized a meeting to evaluate the scientific task“Support for building records, managing data, and digitizing OCOP products in Nghe An province”. The task is led bythe Center for Social Sciences and Humanities of Nghe Anand implemented over a period of 5 months, as part of the National Target Program for New Rural Development. Based on inheriting the results achieved, this task focuses onscaling up and improving the quality of digitization, aiming to form a centralized, modern OCOP data management model.
Within the framework of the task,Star Globalparticipates in consulting and implementing3D/360 technology solutions, focusing on building digital records and online display spaces for typical OCOP products of Nghe An. Through practical surveys,57 products, OCOP product groups achieving 4-star and 5-star ratingsbelonging to various sectors such as food, handicrafts, medicinal herbs, and products from medicinal herbs have been selected for digitization. Each product is fully integrated with images, videos, legal information, explanatory content, and related data, helping users access information in a visual and vivid manner.
A highlight of the model is the construction and operation of the OCOP data management platform in an interactive 3D/360 space, allowingcentralized management, synchronized dataand flexible access on computers, mobile devices, as well as popular web browsers.The digital display spaceis designed to be user-friendly, allowing users to "tour" and learn about OCOP products from Nghe An withan almost real experience, contributing to enhancing promotional effectiveness in the digital environment.
The project acceptance program for OCOP Nghe An on Nghe An television
See more>>>>>The OCOP Nghe An project acceptance program is broadcast on Nghe An Radio and Television Station
In addition,the digitization platform for OCOP Nghe Anis also integrated witha multilingual artificial intelligence (AI) virtual assistantdeveloped byStar Global.. The virtual assistant has the ability to provide automatic narration, support information search, product consultation, and control the 3D/360 space usingvoice or text. This solution helps expand the ability to reach domestic and international customers, while effectively supporting trade promotion activities, connecting rural tourism, and promoting local culture.
According to the assessment ofthe Acceptance Council, the application of 3D/360 technology in managing and promoting OCOP products isin line with the current digital transformation trend. The model not only provides management agencies with additional visual tools to monitor, supervise, and update data, but also supportsOCOP entitiesto enhance their product introduction capabilities, while providing consumers with a more complete, transparent, and vivid information experience.
Opinions at the meeting also noted that the task has contributed toovercoming the limitations of traditional promotional methods, when information was still scattered and the introduction format did not meet the requirements of the digital market. The construction of a centralized OCOP database combined with a 3D/360 display space is seen as an important foundation to connect OCOP with e-commerce, rural tourism, and market promotion activities in the near future.
In conclusion, the Acceptance Council unanimously assessed that the task met the requirements, was eligible for acceptance, and recommended to continuemaintaining, updating, and expanding the OCOP data system, and enhancing interoperability with the digital platforms of departments, sectors, and localities. With the support ofStar Global, the model for promoting OCOP Nghe An using smart 3D/360 technology is expected to continue to be effective, contributing to enhancing the value of local products and promoting rural digital transformation in the upcoming period., The OCOP promotion model in Nghe An using smart 3D/360 technology is expected to continue to be effective, contributing to enhancing the value of local products and promoting digital transformation in rural areas in the upcoming period.
See more>>>>>Explore Smart Tourism 3D/360 OCOP products in Nghe An now
Overview of the acceptance meeting for the digitization project of OCOP Nghe An using 3D/360 technology